What is Y&F Alabama?

A great new Hill Account and a voice for the 25 and under Alabama crowd


The Young & Free Initiative is a platform designed to help define freedom for Alabama youth and provides fun and educational resources to help and challenge young people to move towards that freedom. Young & Free Alabama comes to life in an online environment where meaning happens amongst thought-provoking, relevant and empowering dialogue.

The Purpose

  • Give the 25 and under Alabama crowd a voice and place of their own.
  • Empower members of this group to define and find freedom.
  • Provide free and relevant advice.
  • Find a spokesperson from within this group who will listen and be an ear to what’s going on about topics that are important to youth.
  • Help Listerhill learn from the 25 and under crowd to help the credit union design better products and services that this group needs.
  • Raise Listerhill's profile to get on young people’s consideration list for possible financial institutions.

General Information

If you are looking for more information about the Young & Free Program, please contact:

Tim McAlpine
President
Currency Marketing
604-792-4053 ext. 62
+ E-mail Tim at tmcalpine@currencymarketing.ca
+ www.currencymarketing.ca

Media Kit

If you have a Young & Free Alabama media question, please contact:

Amber James
256-314-6566
+ E-mail Amber at ajames@listerhill.com

Support materials for editorial use

2009–2010 Initiative

  • PDF | Young & Free Alabama Fact Sheet
  • PDF | Young & Free Alabama FAQS
  • PDF | Brad Green Bio

Logo artwork

  • PDF | Y&F Alabama logo brand identity guide
  • EPS | AI | JPG | Y&F Alabama with url (color)
  • EPS | AI | JPG | Y&F Alabama with url (black)
  • EPS | AI | JPG | Y&F Alabama Hill Account with url (color)
  • EPS | AI | JPG | Y&F Alabama Hill Account with url (black)
  • EPS | AI | JPG | Y&F Alabama by Listerhill hor (color)
  • EPS | AI | JPG | Y&F Alabama by Listerhill hor (black)
  • EPS | AI | JPG | Y&F Alabama by Listerhill vert (color)
  • EPS | AI | JPG | Y&F Alabama by Listerhill vert (black)
  • EPS | AI | JPG | Powered by Listerhill reverse (color)
  • EPS | AI | JPG | Powered by Listerhill reverse (black)
 

Advantage Accees:
24 Hour Audio Response Teller
Phone: 256-381-5555
Toll Free: 1-800-942-5328

MUSCLE SHOALS
(Main Office)

4790 East Second Street
Muscle Shoals, AL 35661
Phone: 256-383-9204
Fax: 256-381-1519
+ Google Map

WEBSITE
www.listerhill.com

Brad Green
President
Listerhill Credit Union
+ E-mail Brad Green

Media Releases

  • PDF | 12/07/2009 | Credit Union Announces First Gen Y Spokesperson
  • PDF | 09/28/2009 | Dream Job for Gen Y Spokesperson

Media Coverage

Friday
15Jan2010

UNA grad wins Listerhill 'Young & Free' contest

The Flora-Ala | By Lucy Berry

Chris Anderson, a 2008 UNA graduate, was recently voted as Listerhill Credit Union's first Alabama Young & Free Representative and spokesperson for the 25 and under crowd.

Anderson, 25, will work to advise college students about finances, saving for the future and using money wisely in the current economy.

"I want to help save the world one penny at a time," said Anderson. "My job is to give young people advice and tips on what to do with their money."

For the next year, Anderson will be a paid employee of Listerhill Credit Union as he educates young people, attends local events and creates videos for his blog.

Anderson competed with finalists Goose Gossett, 22, of Florence and Bryan Hall, 23, of Russellville, and ultimately took 47 percent of the total votes.

"I spent every second of every day campaigning," Anderson said. "The competition was really scary but also really good."

For Anderson, who shoots wedding videos for his business Up Down Media, the new job could not have come at a better time for him, as he and his wife are expecting a child in the coming months.

Anderson studied commercial music and business administration at UNA and attributes much of his success to the skills he learned in college.

"The communication and critical thinking skills I learned at UNA prepared me for this job," said Anderson.

Anderson will participate in different UNA events throughout the next year as he gives advice and shares tips about money management.

Each month, Listerhill Credit Union will offer contests and prizes to those who follow Anderson's blog and sign up for e-updates.

"I want UNA students to check out the Listerhill website, get involved and have a lot of fun," said Anderson.

Listerhill Credit Union is accepting t-shirt designs for the Dress the Hill t-shirt contest until Jan. 29. For more information about the contest or to see Anderson's blog, please visit www.youngfreealabama.com.

+ Original article

Wednesday
25Nov2009

Russellville native a finalist in competition

 

The Franklin County Times | By Nathan Strickland

Listerhill Credit Union's Young and Free Alabama program is wrapping up.

With only nine days left, the final three competitors are scrambling to grab votes at all costs.

Franklin County has produced one of the final three contestants.

Russellville native Bryan Hall has spent most of his career speaking in front of big crowds.

"I love speaking to people, I'm what you call an entertainer," Hall said. "I enjoy making people's lives better in anyway I can."

Hall, 23, is currently attending the University of North Alabama where he is currently double majoring in theater and film production. Hall's current job is in UNA's scene shop where he designs and builds sets for theater productions.

"I believe this job will give me more speaking and production experience that I can use in the future to further advance my career after I finish college," he said.

The Young and Free Alabama program offers young people, between the ages of 18 and 25, the chance to make their voices heard. The program picks one person in this age group to go to different places to speak on behalf of Listerhill Credit Union. The presentation will include programs and benefits for young people who have an unorthodox way of banking.

"I think people should vote for me because I can be fun and informative," Hall said.

"I have also been a member at Listerhill Credit Union for about 12 years and I think I can have an impact on people my age."

The program hopes to draw younger generations into a better banking experience.

This program has been successful for other credit unions in South Carolina, Texas and even in Alberta, Canada.

Votes can be cast online at www.youngfreealabama.com.

+ Original article

Wednesday
25Nov2009

Bryan Hall interview on Star 94 FM

Finalist, Bryan Hall was on Star 94 FM on Ash's Midday Thang, talking about his campaign to be the Young & Free Alabama Spokester and why people should vote for him.

Wednesday
25Nov2009

Goose Gossett interview on Stsar 94 FM

Finalist, Goose Gossett was on Star 94 FM on Ash's Midday Thang, talking about his campaign to be the Young & Free Alabama Spokester and why people should vote for him.

Monday
23Nov2009

Chris Anderson interview on Star 94 FM

Finalist, Chris Anderson was on Star 94 FM on Ash's Midday Thang, talking about his campaign to be the Young & Free Alabama Spokester and why people should vote for him.

Friday
13Nov2009

Winn Brewer interview on Star 94 FM

Winn Brewer was on Star 94 FM on Ash's Midday Thang, talking about his campaign to be the Young & Free Alabama Spokester and why he thinks he'd fit the role.


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+ Visit Star 94 FM

Friday
13Nov2009

Kayla Page interview on Star 94 FM

Kayla Page was on Star 94 FM on Ash's Midday Thang, talking about her campaign to be the Young & Free Alabama Spokester and why she thinks she'd fit the role.


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+ Visit Star 94 FM

Thursday
12Nov2009

Amber Strickland interview on Star 94 FM 

Amber Strickland was on Star 94 FM on Ash's Midday Thang, talking about her campaign to be the Young & Free Alabama Spokester and why she thinks she'd fit the role.


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+ Visit Star 94 FM

Tuesday
10Nov2009

Larsen Plyler interview on Star 94 FM

Larsen Plyler was on Star 94 FM on Ash's Midday Thang, talking about his campaign to be the Young & Free Alabama Spokester and why he thinks he'd fit the role.


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+ Visit Star 94 FM

Monday
09Nov2009

Emily Green interview on Star 94 FM

Emily Green was on Star 94 FM on Ash's Midday Thang, talking about her campaign to be the Young & Free Alabama Spokester and why she thinks she'd fit the role.


Powered by Podbean.com

+ Visit Star 94 FM

Thursday
05Nov2009

Amanda Terry interview on Star 94 FM

Amanda Terry was on Star 94 FM on Ash's Midday Thang, talking about her campaign to be the Young & Free Alabama Spokester and why she thinks she'd fit the role.


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+ Visit Star 94 FM

Saturday
10Oct2009

Young & Free Alabama Star 94 FM promo

Star 94 FM has been running this great promo throughout the day.


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+ Visit Star 94 FM

Tuesday
06Oct2009

UPC Congratulates Homecoming Spirit Award Winners

UPC Greek Gazette

UPC was glad to have Listerhill Credit Union sponsor the Spirit Competition for 2009. Listerhill made a donation of $2,000 to the winning organization's philanthropy. Below is a picture of Amber Morgan with Listerhill Credit Union and President of Alpha Gamma Delta, Leah Beth Downs.

Monday
05Oct2009

Young & Free in Smallest Market YET!

CU Newswire | By Donna-Lane Nelson

You are never to big or to small to work with a great idea. Currency Marketing and Listerhill Credit Union ($430 million, 63,400 members) have partnered to roll out the successful Young & Free program in Alabama.

+ CU Newswire website

Sunday
04Oct2009

Star 94 FM launch at UNA

Our own Amber James Morgan was on Star 94 FM's Ash's Midday Thang on the UNA campus on Monday to introduce the search for the Young & Free Alabama Spokesperson. It went really well and we sure appreciate the coverage by Star 94 FM! Listen to the clips here.


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+ Visit Star 94 FM

Monday
28Sep2009

Young & Free Campaign Starts at Listerhill

Credit Union Times | By Myriam DiGiovanni

Young & Free hits Alabama today courtesy of Listerhill Credit Union.

Developed by British Columbia-based Currency Marketing, Young & Free is a financial management program designed to engage 19- to 25-year-olds toward effectively managing their money through a microsite (www.youngfreealabama.com), social media and other nontraditional media.

After an online ‘audition’ one person will be selected by peers to be Listerhill CU’s Young & Free spokesperson. The winner will receive a full-time position worth $30,000 per year, a MacBook Pro computer, a Canon HD camcorder and an iPhone. Spokester duties will range from writing four text-based blog posts per week and producing one video per week, to producing at least one segment for the Living Young & Free Show per month and attending one event as the spokesperson per month.

With over $400 million in assets Listerhill CU becomes the smallest credit union to join the Young & Free family. To date all the Young & Free credit unions in Alberta, Texas and South Carolina have had over $1 billion in assets.

+ Original article

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