What is Young & Free Alabama? A great new account and a voice for Alabama's 18-to-25 crowd.

The Young & Free Initiative is a platform designed to help define freedom for Alabama youth and provides fun and educational resources to help and challenge young people to move towards that freedom. Young & Free Alabama comes to life in an online environment where meaning happens amongst thought-provoking, relevant and empowering dialogue.

THE PURPOSE

  • Give Alabama's 18-to-25 crowd a voice and place of their own.
  • Empower members of this group to define and find freedom.
  • Provide free and relevant advice.
  • Find a spokesperson from within this group who will listen and be an ear to what’s going on about topics that are important to youth.
  • Help Guardian Credit Union learn from the 18-to-25 crowd to help the credit union design better products and services that this group needs.
  • Raise Guardian's profile to get on young people’s consideration list for possible financial institutions.

GENERAL INFORMATION

If you are looking for more information about the Young & Free Program, please contact:

Sandy Pitkethly
Vice President, Marketing
Currency Marketing
604-792-4053 ext. 23
spitkethly@currencymarketing.ca
currencymarketing.ca

Media Kit

If you have a Young & Free Alabama media question, please contact: 

Rachel Castanza
Marketing Coordinator
Guardian Credit Union
RCastanza@myguardiancu.com
334-241-8790

Support materials for editorial use

Media Resources

  • PDF | Young & Free Alabama Fact Sheet—2013
  • PDF | Young & Free Alabama FAQS—2013

LOGO ARTWORK

  • PDF | Brand Identity Guidelines
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  • EPS | PNG | JPG | Young & Free Alabama (horizontal black)
  • EPS | PNG | JPG | Young & Free Alabama (vertical color)
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  • EPS | PNG | JPG | Young & Free Checking (color)
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Media Releases

  • PDF | 02/18/2013 | Dream Job Search for Gen Y Spokesperson
  • PDF | 02/18/2013 | "Are You Our Spokester?" Job Search

Media Coverage

Guardian Credit Union Launches “Young & Free Alabama”…”Are You Our Next Spokester?” Job Search

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WSFA 12 News

If you are social media savvy, a video natural, and a creative blogger, you may be the next Young and Free Spokester for Guardian Credit Union.

Guardian Credit Union has launched a program geared toward reaching the River Region’s 18-25 year old market and helping them to “Get Money Smart.” Alabama’s future innovators, professionals, and entrepreneurs are today’s dreamers; and Guardian Credit Union’s next Spokester will certainly be landing the ultimate dream job including:

  • A competitive salary for 1-year
  • An Apple MacBook Pro notebook computer
  • An HD video camera with mic & accessories
  • An iPhone with a paid contract

Guardian Credit Union’s Young and Free Alabama Spokester will create and post daily blog entries and weekly video blogs, travel, attend, and speak at events promoting the credit union and financial and social topics relevant to 18-25 year olds, and most importantly, have the creative ability to live and work ‘young and free’ in an effort to financially educate and entertain their peers.

Self-motivated, dynamic, and creative 18-25 year olds savvy with writing and the film and editing process who think they have what it takes to be Guardian Credit Union’s next Young and Free Alabama Spokester and serve as the voice of the River Region’s “Gen Y” should log onto www.youngfreealabama.com  to find out how to snag the job of a lifetime. 

For more information on Guardian Credit Union, you can visit our website at www.myguardiancu.com or call 244-9999.

Information Source: Guardian Credit Union

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